WHAT IS DIGITAL TRANSFORMATION
Digital Transformation is not all about technology. In fact, DX is more a strategy than technology. Digital Transformation is an inclusive business transformation that includes organizational processes, competencies and models to harness the power of next-gen digital technologies and their profound impact on businesses in a strategic way. It is also a cultural change that requires one to redefine the most critical aspects of an organization including supply chain and workflow, employee experiences, customer interactions and its value to customers.
Digital Transformation enables an organization to meet the evolving customer expectations and stay competitive in a constantly changing landscape of disruptive technologies.
Customer expectations are at an all-time high. They already are experiencing a digital way of life all around them. When these digital customers transact with your business, they expect to go through the same digital experience that they are used to. In that context, Digital Transformation is the process through which you come closer to what your customers and users expect and what you actually deliver to them.
Digital Transformation also involves a cultural change. This is because, transformation of a business model involves a change in the nature of an organization. In turn, this means changing the way people work, challenging their mindsets and the daily work processes and strategies that they rely upon. While these present the most difficult problems, they also yield the most worthwhile rewards, allowing a business to become more efficient, data-driven and nimble, taking advantage of more business opportunities.