In the ever-growing digital landscape, mobile apps are emerging at lightning speed to provide users the best experience on every available platform. A report by Statista forecasts that the mobile app industry will be worth $188 billion by 2020 making Mobile Content Management System (CMS) a critical business opportunity for the industry to bank-on. As the number of mobile and tablet users continues to grow, organizations are taking content management systems to mobile.
What is a Mobile Content Management System?
The typical purpose of a CMS is to edit, publish, and manage content through a central control system. The content varies in formats from texts, documents, images, videos to podcasts. A mobile app content management system is not just about pushing the web CMS onto mobile, but be able to function independently as a CMS.
What are the key features of Mobile CMS?
- Multi-channel & format delivery: With a central content repository, the content has to be compatible with a variety of mobile devices operating in different OS platforms. The mobile CMS app should be able to apply every device-specific presentation style to the same raw content. Also since the content is of various formats (documents, images, videos, etc) the CMS on the mobile device should be able to present it to the user’s satisfaction considering the device’s limitations.
- Location-based delivery: The device features of GPS can provide targeted content (like advertisements, weather reports, maps, etc) based on the current physical location of the device.
- Quicker Load Time: If the existing CMS takes a long time to load because of the volume of data, a separate CMS for mobiles will make the CMS light and quicker to load
- Real-time content: The content can be published, modified in real-time irrespective of the location or time. Timely updated content is critical for business processes.
What strategies can be used to develop a mobile CMS?
- Device agnostic: Uses responsive design to deliver one version of the website that fits into any screen size.
- Device-specific: Creates user-experience of the website unique to a particular device.
- Mobile Apps: The CMS can be a native app or a hybrid app depending on the requirement.
What are the benefits of Mobile CMS?
- Allows the user to manage content on the go.
- Increase productivity of the marketer with easy to use editing tools.
- Helps in designing a content framework that works for smartphones, tablets, etc.
- Content repurposing allows marketers to shift their focus on other important activities.
To sum it up, businesses of today are looking at ways to simplify the process of managing content on the go. Instead of relying on a third party vendor, Mobile CMS can come to the party and help you with the essential tools required to manage your own content. Talk to Us!