Entertainment is a stress-buster in our hectic life. Mass Media (Like Cinema, Television) which has evolved due to technology growth, has become a primary source of today’s entertainment .The advent of media-friendly but storage-shy mobile devices coupled with better networking infrastructure has led to decreasing customer preference for traditional media channels . This has driven the media industry to focus on Cloud to reach the customer via alternate channels.
An IBM survey says that 82 percent of Media and Entertainment (M&E) respondents have piloted/adopted Cloud. It also says that M&E companies have begun to focus on cloud to improve business capabilities than internal efficiency. Cloud has enabled media companies to easily collaborate and exchange content with various stakeholders (like media technicians, distributors etc ) .It also facilitates online streaming of video content (like movies) and hence media companies allows customers to subscribe(with/without a fee) and watch them. Some media companies allows customers who purchase blue-ray discs to download a digital copy of a movie or stream it to their device. Thus cloud has opened opportunities to rebalance product/service mix, new revenue streams and new distribution channels /markets.
Cloud offers numerous operational benefits. It brings cost flexibility by driving out the need for high capital investment in IT infrastructure. It allows rapid prototyping of products/services which enables easy adoption of innovative ideas and faster time to market. Yet, Security/Privacy issues remain a challenge in cloud usage and makes it vulnerable to piracy. Adoption of private/ hybrid cloud (for highly secured data storage) and a comprehensive cloud strategy that employs sound encryption techniques shall negate the challenges and sustain cloud as a tool for media innovation.