Salesforce Einstein and Marketing 2


As a marketing person, I’ve been fascinated by the developments happening in the Artificial Intelligence domain and how AI is going to impact marketing.  While I am still grappling with the live chats and robotic chatting apps as a marketing tool, there are already conversations across the business community on the advent of bots and
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Effective Defect Reporting – Dos And Donts 1

defect report

Defects are variations or deviations from the original business requirements and they need to be taken very seriously as small mistakes can be expensive and impact adversely on all aspects of a project including cost, schedule and quality. When testers execute the test cases, they might come across test results that could be contradictory to
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Understanding Agile Testing Methodologies 4

agile methodologies

The testing world is undergoing a huge transformation process. Continuous delivery is the key word. Both the velocity and volume of changes required to achieve this is quite mammoth. Moving from traditional “Waterfall” development methodology to “Agile” has created both challenges and opportunities for a professional tester. To effectively contribute, it is very important that
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Mobile App solution: Hybrid or Native 6

Mobile app development

Oftentimes I have stumbled upon quite a lot of curious and confused entrepreneurs looking for a reliable mobile app solution for their next product.  Well, if you are one of them, this article might just help you make a justified decision and select the best option available between the latest hybrid mobile app (powered by
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7 Integrations to Sync Your CRM with All Phases of the Customer Life Cycle 4

7 Integrations to Sync Your CRM

My hot favorite for this week’s blog-share is this Salesforce blog about marketing challenges and customer relationship management when an organization starts to build momentum and the volume of data points increases rapidly. It is here that one must ensure that we have a set customer relationship nurturing process that is very much scalable.  
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Overwhelmed by Customer Journeys? Take These 4 Steps to Get Started 2

interesting blog about customer journeys

Today I read this very interesting blog about customer journeys. The blog is about anxiety and apprehension that almost everyone goes through while thinking about transforming from conventional to digital marketing. If you are on the verge of stepping into the digital marketing domain, these 4 points can act as a simple guide. 1. Your
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Salesforce Commerce Cloud Integration with Facebook 2

Salesforce Commerce Cloud

E-shoppers Gone are the days when shopping meant that you drive all the way to the store, physically look at items and buy. With e-tail and e-commerce well embedded in our lifestyle, the store nearest to you happens to be the mobile device in your hand. It is evident that consumers are fundamentally transforming retail,
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Salesforce Spring ’17 Release – Preview: 1

Salesforce Spring ’17

The Salesforce Spring ‘17 release is quickly approaching and soon you’ll be able to take advantage of exciting new features and functionality! If you are a Sandbox customer, you have the opportunity to get early access to Spring ‘17 in your Sandbox and test new customizations and features before your production organization is upgraded. In
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Window.postMessage and Cross-Origin Communication 1

Cross-Origin Communication

The window.postMessage() enables safe and secure cross-origin communication. Normally, scripts on different pages are allowed to access each other if the pages are executed at the same location and use the same protocol. The window.postMessage() provides a secure mechanism to override this restriction to communicate between windows residing on different origins. Since this postMessage() method
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AngularJS APP Performance Improvement with BINDONCE 1

AngularJS APP

Angular uses dirty checking to keep track of all the changes in the app. It will have to go through every watcher to check if they need to be updated. It will continue this process until all of the watchers have been updated and app has stabilized. If there are more than 2000 watchers, it
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